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Going National! 

Parkland is putting our customers in the driver’s seat again this year with the first-ever national PayDay promotion.

“Our PayDay for the Dodge Challenger in 2015 was huge,” says Loyalty Manager Tori Allen. “This year we’re upping the game with two prizes – one for Pioneer customers in the East, and one for Fas Gas Plus customers in the West. It’s very exciting, enabling us to reach out on a national basis for the first time.

“It’s important for Retailers to get their service teams talking it up with customers,” adds Tori. “We will be randomly selecting four Bonus Bucks semi-finalists and four Litre Log semi-finalists, each of whom will have the change to drive away in a brand new Quad Cab RAM 1500 truck.”

As with the Challenger PayDay promotion in 2015, each of the semi-finalists will be chosen at random from the pool of customers swiping their Bonus Bucks and Litre Log cards during the promotional period. Each will be invited to a PayDay celebration event where they will draw a key for a chance to win the grand prize.

The Quad Cab RAM 1500 SXT, with a retail value of $40,000, delivers maximum power with a 5.7L hemi engine along with a luxury package including automatic transmission, power windows and locks, air conditioning and more.

Watch for details on the PayDay Celebration event following close of the promotion.