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Roger, the Peterborough Petes' mascot, joins players Steve Lorentz and Eric Cornel in promoting the OHL co-branded Bonus Bucks card to incoming customers.

A winning play at the pumps

OHL players in Peterborough and Niagara Falls have been taking their game to the streets as part of Pioneer customer appreciation events this fall.

Pioneer’s partnership with the Ontario Hockey League was launched last season, and has been gaining momentum as fans discover more and more ways to win. “We’ve had a strong presence in the arenas, but now we want to connect with the fan base where it counts – at the pumps,” says Pioneer Loyalty Manager Tori Allen. “And I can tell you from our first two events, the fans love it.”

Comments like, “Wow this is fun”, “Twitter told me the team was going to be here, can I have your autograph”, and “Bones made my son’s day” were among the comments overheard during events.

Players from Peterborough Petes and Niagara Ice Dogs showed their team spirit by cleaning windshields, helping to pump gas and giving away free products from vendor partners Eska and Jack Links.
Above left, Petes' left winger Josh Maguire helps out cleaning windshields. Above right, Bones, the Niagara Ice Dogs' mascot pumps gas for Ice  Dogs' right winger Nick Pastorious.

PlayAction Honours with Ticats


Pioneer Marketing Manager Cheryl Stubbs was on hand at the Hamilton Tiger-Cats final home game of the 2015 season to present the Les Browne Award for Outstanding Achievement. Winner Mathew Ness, 12, was thrilled as he received his personal trophy from former Ticat Les Browne. The award was created in 2013 to honour top achievers in minor football. Pioneer Energy, a long-time partner with the Ticats upped the game as a major sponsor when the team moved into its new home at Tim Hortons Field in 2014. The Pioneer Gate and Pioneer Energy Zone are two fan favourites. The team also offers seasons' ticket holders co-branded Bonus Bucks cards that delivers the chance to win special rewards each time they swipe their cards at the pumps.